Tiktok is so huge, virgin land like when facebook first started. Businesses that got on tiktok are reporting a sudden increase in sales or visibility. And also some businesses just want to lock in their names on tiktok.
So how do I start a tiktok account for my business?
“I don’t need a tiktok account for my business” is what I often heard, but what if someone else jumped on your brandname? Remember when the domain “yourname.com” came out, and you lost your domain name? That’s what happening on tiktok. So do yourself a favor and register your account on tiktok to at least lock it up.
what if someone has already taken up my business name? You can file an appeal with tiktok but your chances of success will be time consuming and low.
Let’s talk about “how can i start a tiktok account for my business?
the things you will need
- A smart phone, iphone 7 and above is recommended. It cost less than $100 to own a smart phone nowadays, esp if you buy them reburbished.
- A mobile phone number you have access to
- Internet Connection (wifi at starbucks works too)
On your smart phone, make sure you have an apple app store account, if not android (not recommended).
Download the TikTok App.
Register your account using your mobile phone number.
Think of USERNAME you want to use, that relates to your brand or business.
Add a WEBSITE
Add Email that you have access to
Additional things you can add to your profile
Instagram, Youtube, and Twitter profiles. If you do not have any of these, don’t worry.
Then the one you want to put focus on is “Category”
These are the categories in TiKTOK as of this publication:
Categories in TikTok Business Account
Automative & Transportation
Baby
Beauty
Clothing and accessories
Education and Training
Electronics
Finance & Investing
Food & Beverage
Gaming
Health & wellness
Home, Appliances & Furniture
Machinery & Equipment
Media & Entertainment
Personal Blogs
Pets
Professional Services
After adding website to your tiktok account, now try to understand Tiktok
I know you are going to think you are a real smart person on Facebook marketing and google but remember TikTok is another beast altogether. It has something called “Artificial intelligence” (AI), that works its magic in its own way different from Facebook.
For instance, Tiktok focuses on very short video, sometimes without anyone talking in the video. It also allows users to freely use music from other videos and has amazing ready to use templates that really allows beginners to jump in easily to make videos.
How to get to know TikTok?
Spend a lot of time on tiktok, using a personal account, Not the business account you created. Follow creators you like to mimic or you think is real smart.
Play around with filters and green background. Don’t be afraid to experiment with your tiktok personal account.
Remember you don’t have to post anything in public. you can create these videos just to experiment until you are ready.
Search function in TikTok is incredibly important. Search for the keywords in your area of business and see the KEY PLAYERS. Find out what they are doing.
Hire them to do videos for you. Or Hire THem to teach you how to do these videos.
Think of who are your target audience?
Let me give you an example. I have a client, whose business is medicine and consulting. So her audience are patients who may want to know about a certain diseases and managing them.
Remember – you only get better by doing. Execute execute, make mistakes and learn. Clarify your strategy by writing them down and talking to a business associate.
Identify your audience, be brave and create content. Reference from key players.
Why do people want to watch your tiktok for business?
First, entrepreneurs are very busy, your buyers are busy mums, they are daughters, sons. Your customers have a very busy life, and too busy to sit down and find out where they can source for a certain service. For instance when I needed vegetarian restaurant, I was too busy to google. And you know, lately, google has been absolutely crap. Tiktok offered me a fun and fast way to gain trust in a restaurant, before I book my family in for a dinner. So you see, your tiktok account offers a quick and easy way for your customer to know what you offer without risking their time or dollars.
Find trending music and use it. In my other blog post, I show you how to strategise on tiktok for business.
In 2019, Facebook was the number 1, but today in 2022, TikTok is the number 1. Facebook is in decline and attracting more boomer generation first time users.
iwantyoutoberich.com is a company that helps businesses get online and make money. if you are a busy entrepreneur, and like to know how we can help your business grow an online presence, contact us today.