If you are wondering what is going with tiktok? You may be surprised to know many american businesses have thrived as a result of an app called “TikTok”.
Nevermind the politics behind this fun app. Business struggling to gain an audience is finding tiktok to be very user friendly and really help them gain a foothold in publicizing their business.
33% of Americans are reportedly using tiktok for news. You might ask why?
Tiktok really fits into our recently bored pandemic life and also shorter and shorter attention span. Tiktok can be as short as 10 seconds and captures all the information you need, such as news, gardening. This is because the app allows users to simply dance or fit in information in very friendly and fun manner, in under 10-30 seconds. This makes it very easy to consume for all busy americans out here. Moreover, tiktok allow music to be used, making it very fun to watch.
In United States alone, Tiktok has about 80 million monthly active users and growly at a rapid rate.
60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).
Tiktok is now available in 154 countries.
How do they grow so fast?
Tiktok has an amazing algorithm that learns what you like.
Plus the app has a pool of money and a market place call “The TikTok Creator Marketplace“. This is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (Do you need help with tiktok? We have it!).
As of 2021, the monthly Active Users of Tiktok is a staggering over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.
For example, one of the top influencer is Charli, an 18 year old from connecticut who has worked very hard on tiktok. She has about 109 million followers and makes money by putting sponsored post out. CHARLI D’ AMELIO @CHARLIDAMELIO (109.1 M) makes $105,000 a post. This is paid out from a TikTok Creator Fund.
